Categories

This award recognises an acquisition strategy that effectively increased the audience base over the submission period. A single campaign can be submitted as part of an overall strategy and can extend to online, digital and mobile executions. Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
Entries should illustrate how the customer engagement strategy helped to entertain and engage targeted audiences across all platforms – from offline to online. Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
Entries should demonstrate an outstanding use of traditional and emerging platforms to engage consumers through entertaining and engaging content. Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This category rewards outstanding live events organised by a media owner that form the key of a customer engagement strategy. Judges will be looking at how the event performed, how it engaged its audience and the strength of the idea. Supporting details of this category:

  • Event objectives and outcome
  • Attendee size
  • Attendee feedback
Entries should demonstrate an excellent strategic launch or relaunch of a product, brand or platform by a media owner. Supporting details for this category:

  • Launch/relaunch objectives and outcome
  • Channel(s) used for the launch/relaunch.
This award recognises media and content platforms which engage the community for referrals and recommendations across many sectors – from food, travel, lifestyle, health or business. Supporting details for this category:

  • Number of users
  • Frequency of platform usage
  • Frequency of time spent on the platform
  • Generated great discussions within the community
Entries should demonstrate an innovative use of outdoor media which increases audience engagement and success for media owners across all outdoor channels. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the outdoor innovation
This award celebrates partnerships between a media platform and a client service, channel or product which leverages the strength of all parties. Judges will look for natural synergies which resulted in outstanding results. Supporting details of this category:

  • Objectives and outcome
  • Channel(s) used for the partnership
This award recognises the best promotion of an individual function or event by a platform. The programme/content is owned by the media company. Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This award recognises excellence in maintaining readers, subscribers and audiences in a highly competitive media landscape. Judges will be looking for proactive, innovative and ground-breaking approaches to audience retention. Supporting details of this category:

  • Objectives and outcome
  • Rationale for using the chosen medium.
This category recognises events produced purely for social media, including games, competitions or live-streaming content shared across social platforms by a media owner. Supporting details for this category:

  • Event objectives and outcome
  • Attendee size
  • Attendee feedback
This category recognises media owners who have demonstrated an innovative use of their own content for audience engagement. Submissions are open to all media platforms – from print to online, mobile and TV. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This category recognises media owners who have utilised their own integrated platforms to reach and engage their audience (at least three channels). Submissions are open to all media platforms – from print to online, mobile and TV. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen platforms
Entries should demonstrate a strategic use of technology to extend the media owner’s reach and revenue opportunities across their own platforms. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen technology.
This award recognises media owners that have achieved an accelerated growth in business, audience and brand awareness over the submission period. Entries should illustrate campaigns or a single campaign that contributed to the company’s growth. Supporting details for this category:

  • Objectives and outcome
  • Audience growth year-on-year.
This category is open to outstanding events organised by a media owner for their clients. Events can span multiple platforms and judges will be looking at strategy, execution and strength of the idea. Supporting details for this category:

  • Event objectives and outcome
  • Attendee size
  • Attendee feedback
This award recognises the most creative, innovative and/or effective digital campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen online medium
This award recognises brands that have delivered an experiential campaign for clients via an event, roadshow or sponsorship activity. Entries can be anything from a mass-market launch to a smaller more exclusive experience for clients. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This award recognises the most creative, innovative and effective cross-media campaign from a media owner for its clients to engage audiences and drive commercial value. At least three different channels must have been used. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This award recognises the best campaign that involves a KOL’s participation and has successfully attracted the target audience to engage and drive commercial value. This category is only eligible to media owners. Supporting details for this category:

  • Objectives and outcome
  • Rationale for involving the specific KOL
This award recognises the most creative, innovative and effective mobile campaigns/solutions from a media owner for its clients to engage audiences and drive commercial value. Supporting details for this category:

  • Rationale for using a mobile marketing strategy
  • Cost-effectiveness and mobile-friendliness of the campaign
  • Commercial outcome and success
This award recognises the best use of video for audience engagement and to drive maximum commercial value for the client. This can include a single campaign or a longer term programme to engage viewers on media channels, mobile platforms and social media sites. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the online medium
This award recognises the most creative, innovative and/or effective out-of-home campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the outdoor medium
This award recognises the most creative, innovative and/or effective print campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the print medium
This award recognises the most creative, innovative and/or effective social media campaigns/solutions from a media owner for its clients to engage their audience and drive commercial value. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using social media.
This award recognises the most effective sponsorship campaigns/solutions initiated by a media owner for its clients to raise brand awareness and drive commercial value. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium.
This category recognises media owners who have demonstrated an innovative use of their own content platforms for the benefit of their clients. Submissions are open to all media platforms and can include ad-funded TV deals, branded music projects and native advertising campaigns. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium.
This category recognises media owners who have implemented marketing initiatives with a budget less than HK$250,000 for the benefit of their clients. Judges will be looking at the idea and effectiveness of the execution with a limited budget. Entries must state the exact amount of the media spending. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the chosen medium
This award recognises the most innovative advertising technology developed or initiated by media owners. Examples of how this technology increased audience engagement and success for its clients must be supported. Supporting details for this category:

  • Objectives and outcome
  • Rationale for using the technology