Sony’s TV giveaway contest worth HK$200,000

Celebrating BRAVIA’s 10th anniversary, Sony has teamed up with The Right Side for a series of O2O promotions with a bus shelter interactive screen and Facebook games, giving away some 13 of its latest BRAVIA Android TVs.For the first time, Sony will engage with customers with a bus shelter interactive game at one of the busiest bus stops in front of SOGO at Causeway Bay for the next two weekends.https://www.youtube.com/watch?v=seh5pwwnO5g&feature=youtu.beFrom 22-23 and 29-30 August, participants who finish the game in the fastest time will be entitled to a BRAVIA 4K Android TV X9000C Series worth HK$36,980.The purpose of the game is to highlight the slim design of the X9000C Series, Sony’s slimmest LCD TV ever. A promotion video will be played on 100 Most to engage Gen C.https://vimeo.com/136567460Simois Ng, head of marketing communications at Sony Corporation HK Ltd, said this Android TV series is designed to make Gen C customers to stay with TV screens.“The brand new X9000C Series represents the pinnacle of Sony’s aesthetic design with its ultra-slim 4.9mm body. We hope to introduce this breakthrough design to customers by engaging them with a funny, interactive game at the bus shelter," she said.On the social media front, Sony Hong Kong’s Facebook page will hold a series of puzzle games to give out the BRAVIA Android TV and its 10th anniversary souvenirs every week starting this month for 10 weeks.As part of the promotional campaign, a BRAVIA mobile truck has travelled the city for a month to allow the public in different districts to experience the user benefits and picture quality of the 4K TVs.  CreditsClient: Sony Hong Kong Creative agency: The Right Side Media: Carat Media