Sony finds Inspiration in the skies

In an effort to raise awareness of local culture and Hong Kong spirit, Sony Hong Kong has collaborated with a local pilot, Hank Cheng, to realise a test flight of the first single-engine aircraft made in Hong Kong.Cheng has worked with his team members to build the first locally constructed aircraft ‘Inspiration’ for seven years. With his determination, he managed to realise his dream to made an aircraft by Hong Kong people.The test flight was conducted in Brisbane successfully in the beginning of June which kick started Cheng’s round-the-world journey with ‘Inspiration’ to over 50 countries.[embed]https://www.youtube.com/watch?v=j1AwO7FiKvA[/embed]To highlight the visual quality of its latest TV BRAVIA 4K HDR , the brand has flown high in the sky with Cheng, "We can see a wider spectrum of views. The ‘Inspiration’ can fly Hank to see Hong Kong’s beautiful skyline and night scenes," said Simois Ng, head of marketing communications at Sony corporation of Hong Kong limited.“We are excited that Hank has finished the test flight with flying colours and hope to spread positive energy of ‘never give up’ with Hank’s experience - believe that you can fly, you can make it,”"We think the ‘Inspiration’ is a perfect match to feature the latest BRAVIA 4K HDR (High Dynamic Range) TV series, which delivers higher brightness, higher contrast and vibrant colours that have never seen before," Ng added.[gallery link="file" ids="140343,140342,140339,140340,140341"]The video has received positive feedback and netted over 200,ooo views, some viral messages were also echoed by local marketing gurus including Daniel Chong and Vincent Tsui.CreditClient: Sony Hong Kong Creative: Secret Tour Media: Carat