Waggener Edstrom has been appointed by Sony Corporation of Hong Kong Limited as its public relations agency on a one year contract.
The agency said it will be responsible to provide retainer service for a range of Sony products including, AV, TV, camera and laptops.
“We are thrilled to have the opportunity to partner with Sony Hong Kong as its PR agency by harnessing the full power of our capability in the consumer electronics and professional product sectors,” Angel Yip, deputy general manager at Waggener Edstrom Hong Kong said.
“It’s a milestone for us as an extension of the great work we have done with Sony in Singapore.”
Waggener Edstrom ‘s first project for Sony will be the launch of BRAVIA 4K TV, which will take place this month.
“This launch will offer more choice of 4K products to customers and further strengthen Sony’s leadership in the 4K market,” Yip added.