Sociomantic Labs appoints SEA managing director

Sociomantic Labs, a provider of full-funnel programmatic advertising solutions for enterprise advertisers, has appointed Benedict Hayes as the new managing director for Southeast Asia and India.In this role, Hayes will focus on accelerating revenue growth and further expansion of Sociomantic’s operations in the Asia Pacific region, based in Sociomantic’s regional headquarters in Singapore.Hayes (pictured) journey in media started 15 years ago, when he began as a media buyer for boutique agencies in London. Later, he played a key role in setting up iProspect Communicate2 in Pune, India, training the team to manage an ad-buying platform for SMEs that he helped to conceptualise and design. The team was later bought by Aegis Media, forming the core of the iProspect India team that exists today—India’s largest digital marketing performance agency.Hayes eventually moved into SEO and ran his own affiliate business, developing websites and SEO technologies all over the world. Following this, Hayes moved back to London to join a leading agency specialised in SEO, content and social strategies. Five years ago, he reunited with the iProspect team.Now he joins Sociomantic during a period of rapid growth for the company in the greater APAC region: in the past twelve months, the company launched operations Shanghai, Indonesia, Vietnam and Taiwan, bringing its global presence to 22 offices worldwide.“His stellar understanding of digital strategies spanning programmatic, affiliate marketing, analytics and search, coupled with his deep familiarity with the service expectations of marketers in this region will be indispensable as we develop and nurture relationships and continue our APAC expansion,”said Gavin Wilson, chief revenue officer of Sociomantic Labs.Hayes said: “I’m confident that Sociomantic’s vision for growth combined with our local dedicated service teams and innovative, customer-centric technologies will enable us to deliver sustainable value for marketers across the region.”