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Social@Ogilvy forms global partnership with Unmetric

Unmetric, a social media intelligence platform focused on brands, has sealed a global partnership with Social@Ogilvy, the social media consultancy arm of Ogilvy & Mather.

Under the partnership, Social@Ogilvy will use Unmetric’s social intelligence and benchmarking platform to analyze, compare and harness creative inspiration for compelling social campaigns that generate high consumer engagement and drive business results.

“Smart insights derived from data will help connect consumers and brands more effectively than ever before,” said Social@Ogilvy global managing director Thomas Crampton (pictured).

“Data from Unmetric will help support our extensive rollout of data-driven tools. We’re excited to have them as a global partner.”

“The ubiquity of social media—combined with powerful data analytics tools—continues to push digital marketing in new directions, allowing brands and creative agencies to make intelligent decisions based on what is proven to work,” said Lux Narayan, CEO of Unmetric.

“This alliance will empower Social@Ogilvy’s global team of experts to plan and create effective, award-winning content for clients. We are delighted to partner with an industry leading digital consultancy in this new era of data-driven creativity.”

Unmetic’s social intelligence and benchmarking platform provides brands and agencies with comprehensive analysis of metrics that matter and competitive benchmarking of efforts against industry competitors, which fuels creative inspiration based on what’s proven to work. Unmetric’s suite of social analytics tools are the choice of modern marketers at global brands and award-winning digital agencies.

Source: press release

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