Social@Ogilvy Asia Pacific has appointed Jenna Boller as regional director at Social@Ogilvy.
Boller will move from the regional team to head up Social@Ogilvy in Singapore.
Boller (pictured) was previously in charge of the growth of Social@Ogilvy across the region as regional strategy director and digital strategist at Ogilvy Public Relations Worldwide.
She will report to Thomas Crampton, director Social@Ogilvy Asia Pacific.
In Singapore she will be handling clients such as Nestle, SingTel, AIA, SGX and Unilever. She will also build a hub in Singapore for Southeast Asia operations and grow the business.
Boller is replacing Shalu Wasu who has set-up Rocket Labs, an Ogilvy Partner company.
Based in Singapore, Rocket Labs is a start-up in the social applications space and will focus on creating solutions that allow brands to engage with consumers and fans across different social media platforms.
“This promotion and our recent new hires demonstrate the main streaming of social within Ogilvy. Social is no longer a nice to have, it is a must,” Crampton said.