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Social media monitoring firm eyes Asia

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Following businesses wins with Procter & Gamble, Saatchi & Saatchi Singapore and Bodog Nation, social media monitoring software provider Synthesio has opened its first Asian office in Singapore.The new office will act as a hub for the company to service clients in Asia Pacific.Fanny Michaud who is currently heading up the Singapore office told Marketing that the firm is also eyeing markets such as Thailand, Philippines, China and Japan."Australia and New-Zealand are also part of the Singapore office's remit, and our activity in Australia is growing fast," she added.Synthesio currently also has offices in New York, London, Paris, Austin. Other major global clients for the firm include MTV, McDonald's, Nissan, Microsoft and others."Developing our presence in Singapore is a key part of our international development strategy that began in 2006 and has significantly grown year over year since founding," Synthesio co-founder and CEO, Loic Moisand (pictured) said.Synthesio enables brands to monitor and engage in conversations across the web."This includes ‘earned' conversations on third party forums, blogs and mainstream media sites, as well as conversations on channels they own," Michaud explained.She added that the technology used by the firm is keyword based which means clients can monitor conversations about any topic and not just themselves or their competitors to gain understanding of consumer wants.Michaud added that one of its closest competitors would be Radian6, under Salesforce.

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