Snapchat has changed its name of its company to Snap Inc. In a blog post penned by founder Evan Spiegel. Snap Inc is now known as a camera company, according to its corporate website.
Together with the name change, Snap Inc also unveiled its new camera and hardware called Spectacles, which are sunglasses built with an integrated video camera which makes it easier to capture photo and video memories for its Snapchat platform.
Spectacles connects directly to Snapchat via Bluetooth or Wifi and transfers a user’s “Memories” directly into the app in its brand new circular video format. It captures the human perspective with a 115 degree field of view.
“When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product. Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand,” Spiegel added.
The name change will also allow for better internet search functions for users searching for information on different aspects of the company.
Earlier in August, Instagram introduced a new update called Instagram Stories which allowed users to create content which disappears after 24 hours. The function was said to be a direct and blatant copy of Snapchat.
In the same month, Snapchat also pulled down a racist looking “Yellow Face” filter which overlaid faces with slanted eyes and wide cheeks topped off with a bucktooth mouth.