Huawei has launched twoÂ new campaigns on SMRT Media’s new interactive platform for the launch of its latest phone, Honor 4X and the âCatch Me If You Can Snap & Winâ campaign.
SMRT Media has teamed up with A*STARâs Singapore Institute of Manufacturing Technology (SIMTech), A*STARâs technology transfer arm, ETPL, local SME large-format printer and Film Screen to create and launch an illuminated double-decker bus that features eLumiNEX.
eLumiNEX Â is Â a large-format back lit film technology.Â ItÂ allows for illumination of large-format print surfaces for out-of-home advertising.Â Marketers can advertise onÂ SMRT Mediaâs fleet of illuminated buses from May onwards.
Low Han Thong, country head, Huawei Device Singapore, âWith an extensive island-wide reach and fresh execution, our campaigns for Honor X and the upcoming P8 phone, will certainly draw more eyeballs for our phones.â
âSMRT Media is leading the way to provide innovative and creative digital solutions that generate value for our advertisers. We are excited to launch our illuminated bus, which offers advertisers an eye catching way to capture consumersâ attention and transform their ads when the sun sets,â said Jeslyn Tan, senior general manager, SMRT Media & digital gusiness.
Executive director of SIMTech, Lim Ser Yong, added that it is exciting to see A*STARâs research on printed lighting come to life and thatÂ local research institutes can play an important role to develop innovative technology for emerging applications and grow business opportunities.
Lee Chee Yong, managing director of Film Screen, said,Â “This technology brings advertisers new options to elevate and add dimensions to marketers’Â out of home advertising campaigns.”