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Starcom drives social education initiative

In an effort to build and nurture local talent, SMG Social, Starcom’s social and content division, has spearheaded an initiative called ‘SMG Social Connect’ to train Singaporean students to be certified community managers. The initiative was put together with support from Singapore Polytechnic and Facebook.

SMG’s Social Connect syllabus comprises of an overview of understanding available insights and data, an analysis of various platforms and their depth of engagement that looks at nuances such as time, place and frequency and how they inter-relate. The course consists of a day-long training, a workshop element, brief and a presentation to the course organizers.

Singapore Polytechnic is the first education institution invited to participate in this course with more institutions to come.

As part of this syllabus, students will also become certified in crisis management – the how, what, when and why of managing a crisis.

“This is an effort to make students ready before they graduate, addressing and bridging the talent gap in the market, enhancing their real corporate world experience,” said Brenda Chuah, senior manager, SMG Social.

Ian Loon (pictured), regional director Southeast Asia, Starcom MediaVest Group, added: “At SMG, we’re constantly developing initiatives to drive a collective advantage. The industry and academia benefits from such collaboration that speaks of a mature partnership between Facebook and SMG, looking to resolve the talent gap and establish a brighter future for the people who will be leading us one day.”

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