Smaato enhances SPX publisher platform

Real-time advertising platform Smaato has enhanced its SPX publisher platform.Smaato is also integrating other ad servers into its platform. The Smaato SPX platform now features simple, drag-and-drop integration capabilities for leading third party ad servers, as well as a custom network option for additional networks.All the SDK-connected demand happens on the client-side, which reduces latency. These integrations make Smaato’s “Dynamic Demand” more efficient by adding more demand sources thereby increasing higher eCPMs for mobile publishers.Smaato’s mobile-first platform offers a free publisher ad server (SPX), global RTB demand and integrated network mediation, support for direct-sold and private exchange deals, and dynamic demand technology to ensure that every impression competes equally across all forms of demand. Smaato supports built-in native and video support, plus all types of rich media, interstitial, and standard banner ads.Ragnar Kruse (pictured), CEO and co-founder of Smaato, said, “We’ve been focused on doing everything in our power to allow mobile publishers to make more revenue since day one. By integrating our competitors’ platforms into our platform, we’ve added another layer of Dynamic Demand so our publishers can make more educated decisions, and bring in more profit than ever before.”