Smaato appoints PR agency

Smaato, a global real-time advertising platform for mobile publishers and app developers has appointed EastWest PR as its Asia Pacific PR agency of record, following a pitch.The agency is contracted on a six month retainer with the company. Marketing understand that PRecious Communications was the incumbent on the account.EastWest PR agency is tasked to develop and manage Smaato’s media and analyst relations program in APAC territories focusing on ASEAN, China and India. The agency first worked with Smaato in 2010 as the latter raised funds to expand its business internationally.Jay Hinman, vice president, marketing, Smaato, said: “Asia Pacific is a strategic region for Smaato; It is leading the charge in mobile usage and is a haven for app developers and publishers. We appointed EASTWEST PR to help build thought leadership for Smaato in APAC. Their strategic presence in Singapore, China and India, and their track record and reach across the markets that matter to us was the deciding factor for choosing them.”"EASTWEST PR loves to work with smart, creative and forward looking clients like Smaato; we are proud and excited to have them as a client for Singapore, India and China,” said Jim James, founder and managing director, EastWest PR.