SM Cyberzone connects with tech-savvy consumers with Tech O’Clock

SM Cyberzone has launched a first of its kind web show series called Tech O’Clock to showcase the newest gadgets available in their retail stores nationwide.

Developed by Havas Media Ortega (HVMO), the series is first of many digital projects of the SM Group of Companies in a bid to become more interactive and offer more compelling content to an increasingly connected and tech-savvy market.  The show is hosted by lifestyle and tech personlities Karen Pamintuan and Alfonso Martinez with celebrity guests like Patty Laurel, Robin Nievera, Albert Martinez, Diana Meneses and Rian Ramos.

“Tech O’ Clock showcases Cyberzone’s products and aims to create a dialogue with online audiences on usage of gadgets in their day to day life.”Rommell Garica, HVMO Account Director, said.

The agency developed seven episodes running no more than five minutes each for the first season, five of which have already been put up on the SM Cyberzone Facebook page. The show has been welcomed with much gusto, garnering 500,000 views on the center’s YouTube channel.

Carlos Palma, Collab Collaborator, explained: “The show is a playful way of reaching out to customers and creating meaningful conversations around tech gadgets. With SM Cyberzone’s tagline, “Your Tech Connection”, we wanted to focus on the experience and understanding of tech and create a channel for newbie tech lovers.”

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