Lager brand Skol has launched aÂ campaign for its new Beat Senses beer in Brazil.
TheÂ Â campaign is created by F/Nazca Saatchi & Saatchi invites consumers to “unravel the mystery of its flavour”, and introduces the concept of “New Skol Beats Senses. Blue on the outside. Mysterious inside.”
The television commercial depicts an entirelyÂ blueÂ party – a referenceÂ to the colour of the Skol bottle – where the DJ, barman, and clubbers are shown partying underwater. The actual film was shot underwater, using specialised imported equipment, where strategically located drivers provided actors with oxygen, obscured from view in the finished film.
The campaign is currently airing nationwide on both broadcast and cable television and it will also digital media elements.
Check it out:
The soundtrack for the 30 and 60 second commercials was created by the duo Tropkillaz, formed by DJ Zegon and AndrĂ© Laudz, and represented by the recently launched label Buuum by Skol Music. Along with Skol Beats and Skol Beats Extreme, these beers collectivelyÂ Â represent the rhythms of the night #SkolBeatsSenses.