Sizmek acquires StrikeAd

Sizmek, an open ad management platform company for multiscreen campaigns, has acquired StrikeAd, a mobile advertising Demand Side Platform (DSP).The StrikeAd platform will be integrated into the Sizmek MDX platform, enabling advertisers to utilise Sizmek’s mobile and programmatic capabilities.The StrikeAd DSP enables advertisers, agencies, and publishers to plan, optimize, deliver and measure the most mobile advertising campaigns on a global scale.By connecting mobile programmatic buying directly with media and video authoring, the entity claims marketers can now maximise the ROI of programmatic through StrikeAd DSP.StrikeAd will also join other DSPs as part of the Sizmek DSP Connect initiative to provide visibility and efficiency to agencies and brands using MDX.This acquisition supports Sizmek’s strategy of continuing to invest and expand the company’s mobile offering.  It also represents a key step in Sizmek’s overall programmatic strategy, which aims to deliver creative and audience targeting and optimisation at scale on any device.Neil Nguyen(pictured), CEO and president of Sizmek said, “The addition of StrikeAd to Sizmek’s comprehensive mobile offering for marketers and agencies increases our addressable market and provides Sizmek with programmatic and mobile-specific expertise.”“StrikeAd will now benefit from the global scale in sales, support, and services that Sizmek provides,” Alex Rahaman, CEO of StrikeAd said.“By integrating StrikeAd into Sizmek MDX through DSP Connect, our mutual customers will benefit from workflow and data flow efficiencies that exist within the ad management platform.” Rahaman added.