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SingTel Pushes MioTV, MDA On PR Hunt

SingTel offers more on mioTV

SingTel has launched a teaser campaign (pictured) as a prelude to a bigger upcoming campaign which will roll out in the upcoming weeks. The campaign titled “It’s all here” brings to customers a new TV offering from mio TV, which was known primarily for its sports channel offerings. Currently the teaser campaign is primarily on print, however the entire campaign will also utilise other mediums such as online, out of home and TVC. The creative agency in charge of the campaign is BBDO Proximity Singapore. The entire campaign is slated to run until the end of the month.

MDA on a PR agency hunt

The Media Development Authority of Singapore (MDA) has called a pitch looking for a PR agency to provide public relations and publicity support on-site at MIPCOM 2012. MIPCOM is a conference for creating, co-producing, buying, selling, financing and distributing entertainment across all platforms. The appointment is on a project-basis and MIPCOM will be held from 8 to 11 October 2012 at Cannes.

ANZ wows its clients

ANZ bank has launched a latest campaign titled “WOW” that runs until the end of October on print, radio, online and out-of-home. The campaign aims to encourage ANZ credit card usage on retail with incentives such as cash rebate, chances to win travel tickets and dining and shopping vouchers. It targets existing ANZ credit card members and new credit card members. WhyBin was in charge of creatives for the campaign while PHD handled media duties. The campaign runs until the end of October.

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