Singtel and SNOC renew sports partnership

Singtel has renewed its partnership with the Singapore National Olympic Council (SNOC) for five years. Under the renewed partnership, Singtel will fund the training of Team Singapore athletes competing in various sporting events. This includes the 2017 SEA Games, the Gold Coast 2018 Commonwealth Games and the 2020 Tokyo Olympics.

The telco will also provide support through its mobile plans for Team Singapore. This will be on top of other fringe benefits to ensure that all sports officials and athletes are well supported and connected during the games, the statement said.

This is not the first time Singtel has signed on as a corporate sponsor for Team Singapore athletes. Since the 2012 London Olympics, Singtel was a main sponsor and the official multimedia partner for 2015 SEA Games held in Singapore. Through the partnerships, the telco provided complimentary airtime and data subscriptions for athletes away at major sporting competitions.

“We've been supporting these athletes for the past five years and will do whatever we can to help them excel. Singtel will contribute by doing what we do best - connecting people. Through our network, athletes can stay connected with their loved ones and sporting fans at home and to give our athletes the peace of mind while they do their best for our country,” Yuen Kuan Moon, CEO, consumer Singapore, Singtel, said.

“Since 2012, Singtel has celebrated many momentous milestones with Team Singapore [...] We are thankful for the support from Singtel and look forward to continue the successful and meaningful partnership we share,” Chris Chan, secretary-general of the Singapore National Olympic Council said.

In August last year, SNOC and the International Olympic Committee (IOC) issued a warning to brands looking to capitalise on the success of Olympian Joseph Schooling, who clinched gold for the country. Following the move, an SNOC spokesman reiterated that brands need to be mindful and adhere to the rules and guidelines which protect the Rio Games, its assets and its marks.

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(Photo courtesy: SNOC)