SingEx picks UM for media agency duties

MICE provider SingEx has appointed IPG Mediabrands’ UM as its media agency. The appointment is effective immediately and follows a pitch which saw four other agencies vying for the account. Marketing has reached out to UM and SingEx for additional comment.Ian Fong, director marketing and communications SingEx, said in a statement that during the tender review process, SingEx was looking for a partner which understood its ambition for media and digital transformation.“UM was selected based on its existing and proven history of media planning and buying expertise, and its ability to strategically assess and deliver a plan that will aid our transformation requirements moving forward,” Fong explained.He added that SingEx operates in a highly competitive and rapidly evolving category, where technology and data are playing a much larger role in attracting customers and providing them with a unique and seamless experience.“We’re confident in UM’s ability to be true business partners with us and are very pleased to have them on board as we all move forward into new and exciting times ahead,” Fong added.Meanwhile, David Haddad (pictured), managing director for Singapore said with a growing emphasis on the digital transformation of its business and communications, SingEx is committed to delivering a personalised, connected and consumer centric brand experience for its customers.“This is a natural alignment for UM’s mission to strive for better science and better art to deliver better outcomes,” Haddad added.