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STB creates an Explorer’s Playground targeting Malaysian families

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Singapore Tourism Board is presenting the “Explorer’s Playground”, a showcase of Singapore’s family enrichment offerings catered to families who seek more rewarding holidays with their kids.Held at The Curve shopping mall in Petaling Jaya from 21 to 25 October 2015, families can experience fun learning experiences put together by some of Singapore’s popular attractions and learn about exciting enrichment previews on offer.According to STB data, in the past year, children aged 14 and below represented 8.2% of all visitors from Malaysia. STB’s research has also indicated that Malaysian families with children also stay longer than the average Malaysian traveler in Singapore. These data indicate the choice of offerings for children, close proximity to home and the perceived safety of travel as factors influencing their travel decisions.Edward Koh, STB’s executive director of Southeast Asia said: “Malaysian parents have an overall good impression of the enrichment and learning opportunities that our attractions can deliver on top of the fun factor. We believe that Singapore presents compelling offerings that can meet these expectations, and would like to invite Malaysian parents to enjoy these experiences with their children.”“Singapore’s attractions constantly introduce new activities and programmes to keep things exciting and memorable for visitors. With the upcoming school holidays and many long weekends, what better way to spend a relaxed weekend exploring and learning with your family,” added Koh.Explorer’s Playground will feature family enrichment programmes by eight exhibitors, including some of Singapore’s most favorite attractions such as ArtScience Museum, Gardens by the Bay, Resorts World Sentosa, Trick Eye Museum and Sentosa Island, as well as experiential learning centers like Just Education, F1 in Schools and the much-anticipated Lee Kong Chian Natural History Museum. Children and parents are invited to discover a treasure trove of educational insights as they embark on the Explorer’s Playground activities and will also stand a chance to win attractive prizes.STB with its local travel partners will also offer unique family enrichment packages with great value during the roadshow. Earlier last week STB also launched a new campaign in Malaysia called “Your Best Weekend Yet” to encourage Malaysians to visit Singapore over weekends and holiday periods throughout the year. The campaign unveils upcoming line-ups that are in-store for Malaysians who are looking for a weekend getaway.

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