Singapore Sports Hub picks Edelman

Singapore Sports Hub has appointed Edelman Singapore as its public relations agency for a period of 18 months.The incumbent agency was Fulford PR who held the account for a period of 42 month period on a retainer basis.The appointment will see Edelman implement an integrated communications campaign encompassing corporate reputation, digital engagement, events management, media relations and issues management.The Singapore Sports Hub will be an integrated sports, entertainment and lifestyle hub. It aims to become a leading venue for top artists and sportsmen.Jennifer Kelly, senior marketing director for the Singapore Sports Hub, said:"This is an exciting time for us as we set forth to communicate to public and media the future of Singapore Sports Hub where we will create a community in which Singaporeans could entertain, watch, support and play."Last year, Singapore Sports Hub awarded BBH Asia Pacific its creative business, following a pitch.