Singapore Sports Hub gets new ad platforms

The FIFA World Cup Qualifiers held at the Singapore Sports Hub last week was transformed into a vibrant and dynamic platform for in-event sports marketing.Full perimeter LED boards were used for the first time around to air the match between Singapore and Afghanistan. The new pitch-side advertising was one of the sponsorship activities introduced by the Football Association of Singapore’s strategic partner MP & Silva, who is a consultant for media rights, sponsorship and events for the National ‘A’ Team, the Lions XII and the Under-23 side.The 192 metre-long LED boards had a clear advantage over static billboards for sponsors.For example, ANA’s brand will be brought alive during Singapore’s match against Japan, which features its planes and logos being animated around the stadium's football field. Other pitch-side sponsors for the four Singapore National Team’s home matches held at the Singapore Sports Hub also included JCB and Tiger Beer.Take a look at the pitch:[gallery link="file" ids="113319,113320,113321,113322,113323,113324,113325,113326"]