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Singapore Maritime Foundation works with TSLA to refresh digital image

Singapore Maritime Foundation (SMF) has appointed The Secret Little Agency (TSLA) to revamp its digital presence, in a bid to provide a more refreshed image of the maritime industry. The appointment follows a pitch launched in March this year.

Following the move, TSLA will be tasked with developing and transforming SMF’s digital identity. This includes supporting its role in maintaining Singapore’s position as a global maritime hub for connectivity, innovation and talent. Led by TSLA’s UX lab, SMF’s new website will feature streamlined and easy to navigate pages aimed at highlighting SMF’s value as the industry’s go-to body for forging stronger relationships.

Another key feature of the new website looks to showcase SMF’s strength as a connector. By enhancing the networking experience starting with online channels, SMF will be able to generate buzz and excitement around key events in the maritime industry, and bridge the path in a dynamic industry bustling with opportunities.

Kenneth Chia, executive director, SMF, said in a statement that the brand looks forward to working with TSLA to generate a better user experience (UX) for all stakeholders.

“As the bridge between our maritime industry’s private and public sectors, SMF is setting an example in leading the drive for growth through greater productivity and digitalisation,” Chia added.

“Having previously led the digital transformation of the new edb.gov.sg and Tiger Beer’s global website, the opportunity to do this for the maritime sector poses an exciting challenge for us. Our creative-led and UX-centered digital approach will steer us in delivering a new SMF product that is the industry’s beacon of light,” Julia Wei, general manager at TSLA, added.

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