Singapore Institute of Technology (SIT), Singapore’s university of applied learning, has launched a two-pronged recruitment campaign via independent creative agency, Blak Labs.
Both campaigns run through the line, including promotional videos online and digital outdoor screens. The first led up to the SIT Open House, followed by the second, calling for applications before the academic year begins.
The first phase open house campaign invites prospective students to explore programmes, meet professors and ultimately find a place at SIT. The second phase admissions campaign presents exciting possibilities to help bring out every SIT student’s best self.
“At SIT, learning goes beyond academia. Our students are encouraged to challenge themselves through our Integrated Work Study Programme and range of student life activities,” Desmond Soon, SIT corporate communications director, said. “Our Admissions campaign also offers a glimpse into the SIT-DNA, four distinctive traits which we believe will help students succeed in meaningful ways.”
“An unconventional approach to learning requires an unconventional approach to recruiting students,” continues Charlie Blower, managing partner of Blak Labs. “We’ve worked closely with the SIT team to find new ways to express their unique approach as the university of applied learning. This year’s work breaks new ground with its dynamic storytelling and video interactivity.”