Singapore-based ADSKOM expands into India

Singapore-based programmatic advertising technology platform, ADSKOM, is expanding its team and services into India.It has appointed Rajeev Saxena as its new country director based in New Delhi.India's digital ad market is set to surpass US$1 billion in 2016 alone. Digital display ads dominate the nation, representing more than 60% of the country's total digital ad spend, according to digital marketing, media and commerce research firm eMarketer.These stats are encouraging for an industry that is growing by 20% annually, and programmatic advertising trades will soon account for more than 65% to 70% of all ad purchases in India, said ADSKOM.Italo Gani (pictured), CEO of ADSKOM in Southeast Asia, said: "The eCommerce boom in India presents ADSKOM with a phenomenal opportunity. The country has the scale we are looking for while it is still very much experiencing a period of rapid growth. From this perspective, India makes the most sense for us as the next country to expand our operations to."Saxena is the former business director for SEA and India for enterprise data, analytics, and software-as-a-service company Acxicom. He was also previously director at the scientific media buying firm AdsCentral, and has worked with Exponential, a brand performance and engagement global ad-network as general manager.“ADSKOM was looking for a person who could play the role of marrying the magic of data with tech for the benefit of advertisers. Rajeev brings to the table the perfect skill sets and experience required, more importantly, is someone whom we felt we could trust. It is heartening to know that he is aligned to our vision,” said Gani.India is the third largest startup ecosystem in the world with more than 100 accelerators, 200 active angel investors, 150 venture capital firms, and over 4,200 startups active in the region, according to The National Association of Software and Services Companies.Many of the budding companies in India are eCommerce firms, providing ADSKOM with a relatively green field for client acquisition.“ADSKOM’s data platform coupled with our sophisticated trading arm is well-suited for marketers and brands alike,” explains Gani. “In reality, the new publishers are going to be eCommerce players who have access to rich consumer data, which changes the game in digital advertising today. With this in mind, ADSKOM sees India as a new opportunity to help publishers monetize via adtech. We do not see any other players doing quite what we are doing, which is what makes us really confident about our position." Gani said.