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Simmons' new spot stresses the importance of uninterrupted sleep

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Simmons has rolled out a new TVC titled “A rest above the rest”. The key message is to show the benefit of sleeping on a good quality mattress.The commercial begins with a boy getting out of bed energetically when the alarm rings. In a twist of events, two children, a boy and a girl, were then seen shaving and putting on make-up respectively - both getting dressed and ready to take on the day.The boy, the key character in the TVC is smartly suited, chairs a meeting and returns home to have dinner with the girl. Both are visibly fresh and energetic even after an entire day. It is at this juncture that the TV commercial reveals that the boy, while removing his tie, is mirrored over to an adult male, while the girl, who is removing her make-up, is a woman in the mirror reflection. This is to communicate that the children reflect the youthfulness in the two young adults who represent most of our consumers, typical young married couples.In case you are absolutely confused by our description, watch the spot here.“The use of children symbolises energy and youthfulness. It is known that sleep recharges and rejuvenates your mind and body, and this TVC perfectly showcases the importance of quality sleep and the importance in investing in a good quality mattress.  After all, we spend a third of our life sleeping and it is vital that we choose the best,” added Casey Teh, managing director of Simmons (SEA).A+M has asked for more information.

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