Siemens hands PR brief to Hoffman

Siemens Home Appliances has appointed The Hoffman Agency for PR duties for the second time.The decision follows a five-way pitch that see the agency take charge of Siemens’ thought leadership in Hong Kong, through strategic PR and initiatives including a local positioning and branding revamp and creative digital programs."The Hoffman Agency continues to prove that they are the agency of choice for Siemens,” Jeffina Yeung, marketing manager for BSH Home Appliances Limited.Jenny Chan, general manager of The Hoffman Agency Hong Kong, said combining creative concepts with sharp story sense and engaged communities is the key to successful communications.