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SIA makes marketing push ahead of Singapore GP

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The Singapore Airlines will be lighting up the night carnival, in the lead-up to this year’s Formula 1 Singapore Airlines Singapore Grand Prix.This year’s carnival is held in conjunction with race promoter Singapore GP’s ‘Rev Up Singapore!’ campaign. The ‘Rev Up Singapore!’ initiatives – part of a campaign by Singapore GP to get the local community excited for the upcoming Formula 1 night race – is set to include more fan-friendly initiatives this year.“We were very encouraged by the overwhelming response to the first-ever Singapore Airlines Light Up The Night Carnival last year. This year, we are bringing back the Carnival as a two-day event to allow more fans to enjoy exciting Formula 1-related activities, as we gear up for the night race in September,” said Singapore Airlines divisional vice president sales & marketing, Foo Chai Woo.Motorsports enthusiasts can look forward to stunt displays and try their hand at changing a Formula 1 race car tyres at Singapore GP’s Pit Stop Challenge. In addition, a supercar convoy around Singapore will take place on the first day of the Carnival as part of the activities. This year’s highlights will also include the SIA Paper Plane Challenge, where visitors can watch participants compete with their paper planes in the Finals for the Greatest Distance and Fastest Plane categories.The carnival will also feature activities for the family, including free movie screenings, a larger than life planes and runways board game, Wii console games, remote control cars, face painting, and photo opportunities with Madame Tussauds Singapore wax figures of race legends Lewis Hamilton and Sebastian Vettel.“We are delighted to partner with Singapore Airlines for the Light Up The Night Carnival in conjunction with our Rev Up Singapore! campaign. With less than a month to the 2015 Formula 1 Singapore Airlines Singapore Grand Prix, we want to spread the excitement of Formula 1 to as many people as possible from the petrolheads to even fitness enthusiasts with the exciting offerings at the carnival,” Singapore GP deputy chairman, Colin Syn said.

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