Shootsta, leading Australian video tech company, announced the expansion of its operations into Hong Kong, following the appointment of Martin Liu as business development manager, North Asia.
Shootsta helps companies to tell their own stories, by providing them with a custom-built camera kit, resources and training to enable them to film their own content. The raw film footage is uploaded to a cloud-based platform, which Shootsta then edits into high-quality video within just 24 hours.
Since launching in Singapore less than a year ago, the company has seen significant growth in Asia, with clients such as FWD Group, Cathay Pacific, Oracle, BHP Billiton, and HomeAway (Expedia).
The expansion will be Shootstaâ€™s second office in the Asian region. The move into Hong Kong will allow the growth of existing client services along with new business growth. Growth and operations will be led by Martin Liu, who will report to Antoine Bouchacourt, vice president, Asia.
Mike Pritchett, founder and CEO of Shootsta, said â€śThe focus of Shootsta is to empower clients to tell more stories through video, and hopefully spark a more pronounced shift towards digitalization of companies. This expansion to Hong Kong will play a key role in strengthening Shootstaâ€™s presence in Asia, and further cements us as a global company.â€ť
Antoine Bouchacourt commented on the growth opportunity the expansion offers. â€śHong Kong is a melting pot of brands and cultures, and weâ€™re seeing a significant shift as brands in Hong Kong look to video to communicate with customers, employees and stakeholders. Iâ€™m looking forward to working with the team at Shootsta to give companies the confidence and capability to embrace video content as a core medium for communicationâ€ť.
Hong Kong is a key market for video consumption growth in Asia. This growth offers an opportunity for brands to leverage video to engage with consumers, employees and stakeholders.