Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
Shiseido and A.S. Watson strengthen partnership with three-year plan

Shiseido and A.S. Watson strengthen partnership with three-year plan

share on

Japanese cosmetics company Shiseido and health and beauty retailer A.S. Watson Group have inked a strategic alliance to form a three-year plan aimed at strengthening their strategic partnership and co-creating beauty innovations to better meet surging demand for Japanese-beauty products.The two groups will further their partnership in the following three aspects:Co-creating innovationsShiseido and A.S. Watson will continue to strengthen co-development through the exclusive Za and Senka products. The groups said more exclusive products of other brands are in the near future pipeline.Unlocking potential marketsWith an extensive network of over 3,600 stores in Mainland China serving over 70% of targeted female customers in the world’s most populated country, A.S. Watson will help extend Shiseido’s reach. Not only into China bt in other operating markets including          Indonesia and the Philippines, which are two markets with the highest potential for Shiseido’s business growth. Creating sustainable Japanese beauty goodsBoth groups agreed to create more sustainable beauty products using the expertise of both companies. The partnership is seeking to meet the United Nation’s Sustainable Development Goals (SDGs), such as Quality Education, Good Health & Well-being.“A.S. Watson and Shiseido share the vision that contributing to the creation of a better world through co-developing beauty innovations,” said Masahiko Uotani, representative director, president and CEO of Shiseido Company. “Our fascinating aspect of this partnership is that it keeps us innovating the beauty initiatives, addressing huge consumer demands in Asia on Japanese beauty products.” Shiseido and A.S. Watson have been very close partners for years. The two groups recently co-created the exclusive product range of Urban Damage Care under Shiseido’s sensitive skincare brand “d program”. In April, Shiseido introduced “d program” into Watsons China. The brand stated that the exclusive partnership in China recorded triple the actual sales from its expectations.Dominic Lai, group managing director of A.S. Watson Group, said, “Riding on the successful launch of d program Urban Damage Care range, the co-creation of Shiseido and A.S. Watson, in countries and regions including China, Taiwan and Thailand, we are delighted to strengthen our partnership with Shiseido to enhance customer connectivity and drive Japanese beauty in our operating markets.”

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window