Shell marketing lead Emily Han joins Happy Marketer

Shell’s marketing lead (Singapore and Indonesia) Emily Han (pictured) has joined Happy Marketer as partner for client engagement. In her new role, she will report to chief growth officer Sanchit Mendiratta.

In a statement to Marketing, a Happy Marketer spokesperson said Han will support clients in their digital journey. Her core role will also include implementing best practices in account mapping and client management to ensure sustainable growth in clients.

Han brings with her over 15 years of integrated marketing experience, having worked in a variety of verticals including travel, financial services, education and energy. At Shell, Han led the strategy development and execution of the business marketing plans for both Singapore and Indonesia. In the Shell Fleet Solutions division, Han and her team worked to create value for B2B drivers through innovation in mobility solutions, according to her LinkedIn.

Prior to Shell, she was the head of marketing and enrolment at private school operator, GEMS World Academy Singapore in 2015. Reporting to the CEO, Han was tasked to head up the enrollment, marketing and front-of-house functions in the institution. Before that, she was the marketing director at Kaplan Singapore. Leading a team of eight, Han had oversight of marketing and communications for the company, which included brand management, advertising, events, internal and external communication and PR. Between 2006 to 2009, she scaled up to be the marketing manager at Citi whilst starting as the business development manager with the bank, her LinkedIn said.

“Having worked with Happy Marketer as a client previously, Han’s appointment augments Happy Marketer’s strategy to develop a client-centric focus where the agency is a trusted advisor for their digital needs,” said Mendiratta.

Formerly independent Happy Marketer recently got acquired by Dentsu Aegis Network’s Merkle, and rebranded to Happy Marketer, a Merkle Company. Post the acquisition, Rachit Dayal will remain as founder and CEO and Prantik Mazumdar will retain his managing partner title. In an interview with Marketing at the time, the duo said whilst Dayal continues to focus on corporate strategy, finance, talent and culture, Mazumdar will continue to focus on developing channel partners, business development and marketing.