Shell Helix and Waze look to make roads safer this Ramadan

Shell Lubricants Malaysia's Shell Helix brand of motor oil, has teamed up with Waze, the country’s popular traffic and navigation app, to launch accident-prone spots alerts.The collaboration between the two is aimed at making the roads safer for drivers this coming Ramadan and Aidilfitri season. From now until 15 July 2017, a special alert from Shell Helix will pop up on Waze to remind drivers to be extra vigilant when their cars approach any of the 50 accident-prone spots across Peninsular Malaysia.  The locations were identified based on historical accident data submitted by Waze users.The campaign which is conceived and executed by MediaCom Malaysia, is aimed at helping drivers, especially during the peak travel periods at the beginning of Ramadan; during and after Aidilfitri. The message will only be displayed when the car is completely stationary to avoid distracting the driver."We are excited to create this Asia’s first partnership for Shell Helix with Waze. Using data to solve real world problems is always something exciting – and with this initiative MediaCom has tried to create a difference in the life of Malaysian motorists," Maaz Khan, business director at MediaCom Malaysia, said.Meanwhile, Alex Lim (pictured, left), marketing manager at Shell Lubricants Malaysia and Singapore said its latest collaboration also means the company is taking its road safety practices further, and it aims to reduce worries for drivers on the roads.“Shell Malaysia has been synonymous with various road safety initiatives throughout our more than 125-year presence in Malaysia. This cooperation with Waze reflects our desire to take our commitment in road safety to the next level by engaging drivers in real-time,” Lim said.Waze Malaysia's business manager Edward Ling (pictured, right) added that the accident-prone spots alert is a unique combination of two features in Waze – big data analytics, generated from a vibrant community of road users and the advertisement placement feature.“Using the crowdsourced data contributed by Wazers, we have identified the top crash locations that reflect the real situations on Malaysian roads. We are delighted to work with Shell Helix to launch this initiative that reminds drivers to stay extra safe. By reducing crashes, we also reduce traffic jams and this benefits everyone,” Ling said.During the pre-peak travel period, Shell Helix will also be running a special oil change promotion for Waze users and members of the public who catch its Aidilfitri video on YouTube or Facebook. This is to remind car owners to service their cars before embarking on a smoother ‘balik kampung’ journey. By presenting a unique promo code that will be flashed on the Waze app and also in the video, car owners will enjoy up to RM30 off when they bring their cars in for an oil change service at participating Shell Helix branded workshops and Shell retail stations’ Lubebay service outlets.