Sharp chooses Dentsu Malaysia
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Sharp-Roxy Sales & Service Company has handed Dentsu Malaysia the Sharp Aquos LED TV account for two fiscal terms - 2013 and 2014.Dentsu will take on creative, media and digital duties for the Sharp Aquos LED TV category. The agency won the pitch last week following a tender process involving two creative agencies.Upcoming campaigns will be for the holiday and year-end season for 2013 and the football season in 2014.Burhanuddin Kahar, PR and advertising manager for SRSSC, told A+M that Sharp awarded campaigns based on product categories. Sharp claims to be the maker of the largest LED screens in the world.
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