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Sharp appoints agency for digital duties in Malaysia

Japanese consumer electronics company Sharp has appointed Lion & Lion as its digital agency in Malaysia. The agency will be responsible for helping Sharp establish a strong online footprint, utilising its integrated capabilities to strengthen Sharp’s online presence, starting with Facebook. Social media work for Sharp first rolled out during the Raya period in the form of a Facebook campaign.

Roxy Sales & Service Company (SRSSC), Sharp’s brand marketing arm in Malaysia, is also further narrowing its digital efforts to ensure the company is engaging consumers with relevant content at optimum times, as well as through the right channels.

According to the press statement, the new digital marketing strategy will provide consumers with access to more information on the products they love. Thus, boosting sales and making room for growth. Sharp hopes to connect with consumers through a “fresh and carefully crafted” digital activation.

“We are excited to be working with an innovator in such a competitive and aggressive category. This partnership is a great opportunity to further drive Sharp’s philosophy of outstanding customer service and the delivery of high-quality products and solutions in the digital space,” Cyrus Yeoh, Lion & Lion’s client lead in Malaysia, said.

“We appointed Lion & Lion due to their strategic thinking and  creative ideas which we believe will bring results. We are confident that through mutual collaboration we will establish a stronger digital presence and connect with our audience on a new level,” Bob Kahar, SRSSC’s head of PR and advertising, said.

A+M has reached out to Lion & Lion for further comment.



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