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Sharapova to represent Porsche

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Porsche AG has picked tennis megastar Maria Sharapova as its brand ambassador, effective immediately.The cooperation is initially signed for three years and involves a global communications campaign.Sharapova is no stranger to the brand, as she took home the prize of a white 911 Carrera S Cabriolet after winning the Porsche Tennis Grand Prix in Stuttgart last year."Maria Sharapova is an exceptional athlete. She combines top performance in her sports with elegance and power. These are precisely the qualities that are embroiled in our sports cars," as Matthias Mueller, CEO of Porsche AG, explained in today's introduction of the partnership.Born in Russia and living in the US, Sharapova has achieved victories at all four Grand Slam tournaments in women's tennis and she was ranked number 1 for a total of 21 weeks.Porsche's decision to choose Sharapova extends its long-term commitment to women's tennis. The company sponsors the German women's national team, which competes as the Porsche Team Germany in the Fed Cup, and the Porsche Talent Team Germany, which supports promising young players.

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