Pizza restaurant chain Shakeyâ€™s has named Mobext as its new digital agency of record, following a review of its communications strategy for the next two years.
Working with incumbent creative agency, J. Romero and Associates, Havasâ€™ pure-play mobile marketing agency will be tasked to manage Shakeyâ€™s desktop and mobile websites, social media, mobile and online media and other digital assets.
Koi Castillo, Brand Manager for Shakeyâ€™s, said that â€śmobile is a top priority this year due to its ubiquity.â€ť
â€śSmartphones are becoming a major channel for engagement, and we would like to be a major player in connecting with our loyal customers using an emerging platform. Mobile speaks convenience and Shakeyâ€™s aims to be one of the forerunners in providing good times and great memories through the most popular and accessible channel,â€ť she adds.
Shakeyâ€™s first worked with Mobext last 2013 after the agency provided a LENS digital marketing audit to the brand and followed by several collaborations on online advertising.