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SGX picks iris as new creative agency, launches new campaign

SGX picks iris as new creative agency, launches new campaign

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Singapore Exchange (SGX) has appointed iris Singapore as the creative AOR, following a pitch first called inĀ April 2019. The appointment is effective immediately.Iris has developed creative executions that bring to life SGXā€™s diverse offerings. The series will be deployed over the course of the year to showcase concepts of growth for institutional investors who are seeking investment and risk-management opportunities in Asia. The assets will be distributed via broadcast, print, digital and social.A quick check byĀ MarketingĀ saw that campaign has already been launched on YouTube and SGXā€™s microsite. The campaign outlines the companyā€™s offerings and advancements over the years. The multi-asset exchange firm also positioned itself as a company that helps other businesses grow.Ā Watch the TVC here:Sorcha John, MD of Iris Singapore said: ā€œSGXĀ is an incredible global institution with a rich history of sector innovation. TheĀ SGXĀ team have a compelling vision for growth and weā€™re very proud to be working with a partner so clear in their commitment to excellence.ā€Superunion was behind the development of the campaign strategy ā€œFluent in Growthā€, to highlight that SGX is able to identify and adapt to the various growth needs of its stakeholders. Ambrish Chaudhry, managing strategy director, Superunion said: ā€œIt has been a pleasure to work on the SGX brand with its deep significance to the economy and people of Singapore and beyond. Fluent in Growth is a strong statement of how SGX is adapting to a fast-changing business environment, striving for the right mix of oversight and flexibility to support a conducive business environment. It is a sentiment based off the strengths of SGX, as we heard from its varied stakeholders.ā€MarketingĀ understands that OMD handled the media duties for the campaign and was recently appointed through a closed-door pitch. Previously, SGX has also worked with Ogilvy for creative executions.Ā MarketingĀ has reached out for additional information.

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