SG50 Special: Most memorable ads from Singapore's history (part 2)

Recently, ad land reminisced on its best years with Marketing’s SG50 special on the most memorable ads.

Continuing with the spirit of SG50, here are some of the more hilarious ads from yesteryears:

Campaign: For overprotective parents. Toyota Corolla.

Client: Toyota.
Story: The ad showcases how overprotective parents would benefit well from driving a Toyota Corolla – voted as the safest family car in the world in 1999.
Agency: Saatchi & Saatchi.
Year: 1999.

Campaign: Mentos National Night.

Client: Perfetti Van Melle.
Story: In 2012, Mentos released an alternative National Day song to support the launch of a specially branded Mentos “I heart SG” pack.

Agency: BBH Asia Pacific.
Year: 2012.

Campaign:  Indian Curry House.



Client: M1.
Story: The campaign set out to promote M1’s new affordable/free IDD service in a fun and engaging way that befits the brand’s ethos of “1 life, live it!”

Agency: TBWA Singapore.
Year: 2007.

Campaign: IKEA Bookbook.

Client: IKANO Retail Asia.
Story: The IKEA catalogue is a cornerstone of its business. Millions of copies are distributed to homes annually, but fewer people remember receiving it. To rekindle a nostalgic love for the book, BBH Asia Pacific created a video that contrasted the catalogue against tech.
Agency: BBH Asia Pacific.
Year: 2014.

Campaign: The Sar-Vivor Rap.

Client: MediaCorp Channel 5.
Story: Channel 5 wanted to spread the word of how you could protect yourself against SARS.  Local actor Gurmit Singh in his portrayal of Phua Chu Kang character was selected as being relatable to Singaporeans. It was done as a rap as the lyrics were catchy and the educational messages could be picked up easily.

Agency: MediaCorp in-house production.
Year: 2003.

Campaign: Dog.



Client: IKEA.

Story: A dog runs through his dog flap into the house. He stops and looks around not recognising the room. He goes outside again and checks he has the right house. His owners have obviously been to IKEA.
Agency: Lowe Singapore.
Year: 2001.

Campaign: A Happy Journey Starts Like That.

Client: Land Transport Authority (LTA).
Story: The video was conceptualised in a bid to promote gracious behaviour among commuters when travelling on public transport. The campaign was aimed at creating a more pleasant commuting experience for everyone.
Agency: MediaCorp in-house production/Peachblack TV.
Year: 2009.