SG uniformed organisations get in formation for viral #tetrischallenge

Brands, let's get in formation! The recent viral #tetrischallenge, also known as the #unboxchallenge, has been a good way for Singapore's uniformed organisations to show off their assets in an aesthetically pleasing manner. The challenge involves unpacking elements inside a vehicle in a “flat lay” fashion.Jumping on the trend is the Republic of Singapore Navy (RSN), which displayed the essentials needed for the Accompanying Sea Security Teams (ASSeTs) when confronting potential threats in the waters. In a Facebook post, the RSN said: "A little late to the party (meaning the #tetrischallenge) (be)cause you know, busy #defendingoureveryday." Looks like we can count on the RSN team for protection from threats and witty captions.The Singapore Civil Defence Force (SCDF) also got creative with the #tetrischallenge. In a Facebook post featuring two images, the SCDF included a disclaimer: "Picture is not an exact representation of ALL equipment in the emergency appliances." The picture on the left showcases fire extinguishing appliances, while the right image displays the kit and items in an emergency response vehicle.[gallery link="file" size="medium" ids="274266,274267"]Meanwhile in lieu of #WorldFirstAidDay, the Singapore Red Cross organisation also decided to get in on the #tetrischallenge. The "flat lay" post on its Facebook page displayed its Community First Aiders and volunteer paramedics, drivers and general volunteers who provide first aid coverage at national and community events.This challenge has also become popular among brands and government bodies in Malaysia. The Royal Malaysian Air Force and Royal Malaysian Navy also joined the viral #unboxchallenge featuring the F18 fighter jet and missiles, as well as the Super Lynx.Spotted any interesting #tetrischallenge or #unboxchallenge? Let us know at farzanahf@marketing-interactive.com[Marketing is proud to once again present PR Asia in Singapore this year. Join us for a series of exclusive case studies, interactive and thought-provoking discussions this 13-14 November in Singapore and discover the latest strategies, insights and groundbreaking ideas to elevate your PR practice. Register now!]Read more: Brands have a field day roasting iPhone 11’s triple-lens ‘slofi’ camera SCDF once again a trendsetter jumping on TikTok platform, netizens approve Brands have a field day with #bottlecapchallenge