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SG salary guide 2018: How much are you worth?

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This year seems to be a good one for Singapore’s retail market as companies are seeing growth in the sector, according to a study by Links International.The study said that the retail battle is raging in the Singapore market, with more organisations focused on their in-store customer experience, as well as extending their opening hours to drive revenue growth. The study added that companies are still setting up brick-and-mortar shops, which has led to the rebirth of many head of retail positions.For example, Japan’s 24-hour store Donki launched its very first store in Singapore last December, and plans to open a second outlet in Tanjong Pagar in mid-June. Meanwhile, WHSmith will be opening a total of 10 travel-retail stores in Changi Airport across four terminals by March 2018. Global convenience store 7-Eleven also targets to open 80 new stores by the end of 2018.As such, professionals with store design and unique customer experience expertise are in high demand. Singapore has launched a new skills framework programme for the retail sector with a total of 174 existing and emerging skills and competencies, such as data analytics, customer experience management and market research.Meanwhile, the customer experience focus within brick-and-mortar stores has welcomed candidates from service employment backgrounds, such as food and beverage, hospitality and customer service.

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