Sentosa Development Corporation has launched a media pitch.
According to Gebiz, the contract is for a period of two years with an option to extend for another one year. The incumbent on the account is OMD who was appointed to handle the Sentosa business and dealing with branding, strategic planning and creative planning of the future campaigns.
Currently Sentosa Leisure Management’s media buying and planning is also handled by OMD. A briefing will be held this Friday.
Sentosa also recently unveiled a new campaign called “The Fun Movement”. The campaign is aimed at rewarding the everyday heroes who bring joy to the lives of others. The campaign was conceptualised by Grey Group Singapore and it invites residents of Singapore to nominate people who most deserve to take a break from everyday hassles.
SDC’s other business units are Sentosa Golf Club, Sentosa Cove Pte Ltd, Sentosa Cove Resort Management Pte Ltd and Mount Faber Leisure Group.