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Section expands its portfolio with new accounts

Having recently celebrated its third anniversary, local creative digital and technology company Section has clinched deals with five brands – Bata Singapore, De Dietrich Asia, Din Tai Fung Singapore, RamenPlay Singapore, and Mary Chia.

The company has also partnered up with local celebrity Wong Li-Lin as well. The work for Wong Li-Lin  is a special addition, with the agency looking into personal branding and social amplification.

Part of the restaurant division of the BreadTalk Group, the scope of work for Din Tai Fung and RamenPlay includes managing both brands’ social media channels and community during its 11th anniversary. De Dietrich, Mary Chia and Bata are integrated multi-channel retainer involving digital and social media. The work for Wong Li-Lin will be a special addition, with the agency looking into personal branding and social amplification.

“Section was founded three years ago on 27October 2011, with the mission to create digital experiences that transform lives. The everchanging digital landscape proves to be a challenge even for the most senior marketers. As perpetrators of digital and social intelligence, we are more than happy to be able to support our clients with what we can,” Nelson Lee, business director, Section, said.

With these account wins, Section adds social media marketing, with a focus on strategic content planning and outreach strategy, to its portfolio.

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