Scripps Networks Interactive has appointed Leena Singarajah as managing director, Asia. Her appointment is effective immediately and will see her being responsible for the development and execution of the growth strategy for the Scripps Networks lifestyle business across the region.
Based in Singapore, Singarajah will report to Derek Chang, head of international lifestyle channels, Scripps Networks Interactive.
Singarajah joined Scripps Networks in 2014 as head of distribution and ad sales, Asia Pacific, where she was responsible for developing strategies to continue growing distribution and building regional and local ad sales business. Since joining, Singarajah has overseen the expansion of HGTV in the region and considerably strengthened the regional and local ad sales businesses.
Prior to joining Scripps Networks, Singarajah served as senior vice president, head of sales and business development, Asia Pacific for IMG Media. During her tenure, she was responsible for overseeing content and channel distribution. She also launched IMG Media’s first and only fully-owned 24-hour sports channel, EDGEsport and oversaw IMG Media’s Entertainment Division portfolio, including a lifestyle catalogue.
“Singarajah is a consummate professional and widely respected for her deep knowledge of the region and the industry. Her strategic vision, combined with her operational expertise, will be critical as we look to further expand our business across the region,” said Chang.