Scoot mascot Super Scootee has taken up the duties of KFC mascot Colonel Sanders so he can go on a well-deserved break. This was following an invitation the airline put out to help overworked individuals in need of a vacation which will see its mascot offer to stand in while they are away.
In a spot, Super Scootee, the airline’s “agent of escape” character, is seen dressed in Colonel Sander’s uniform while paying tribute to him for working hard, rain or shine. The post also plugs the airline’s latest flight promotions and its Wandermust campaign, which identifies individuals with the travel “gene”.
Speaking to Marketing on the new campaign, Jacqueline Loh, VP of marketing at Scoot said that the airlines was thrilled that KFC agreed to the collaboration. She added that the company hopes for other brands to join in the fun to encourage the “overworked to feed their #Wandermust”.
For the campaign, Scoot also looked at the most easily recognisable mascots which its fans in all markets would be able to identify as “hardworking” mascots. It also looked to reintroduce Super Scootee as the agent of escape, whose mission is to help people “escape the ordinary”.
It currently runs online, and is also supported by print and radio with a network sale that runs until 5 August 2018. The creative agency behind the campaign is BLK J, while Performics handles media duties.
“This season, we reintroduce Super Scootee as the Agent of Escape. Her character is filled with fun and cheekiness, which we hope will inspire even the most hardworking and serious mascots to have some fun!” Loh added.
Scoot’s Wandermust campaign, which was launched in June, saw it partnering with Genetics, Human Biology and Neuroscience expert, Richard Paul Ebstein from the National University of Singapore, to prove how travel is embedded in our blood. Engaging Scoot employees and consumers alike, the airline is embarked on an experiment to prove that travel is an innate human need – and not just a want – something Scoot refers to as Wandermust.
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