First IKEA, now Scoot. The witty yellow budget airline has put up a post on Facebook which reads “Great Seats At A Steal” with the word “Benches” slashed and replaced with Seats. The caption on the post said, “Get off the bench and hop on board to your next holiday! ✈ Our seats to Southeast Asia and beyond are on sale from SG$55 (P.S. you can’t take them home).
The post has since garnered over 190 likes, 69 shares and 30 comments at the time of writing. Scoot’s post was met with positive response from netizens, most of whom gave a thumbs up to the airline’s quick advert. The airline was quick to respond to the comments with GIFs. However, some netizens raised issues about the airline’s online booking system which seemed to be down often and also about not receiving any response through emails. In an emailed statement to Marketing, a Scoot spokesperson said that there was a brief downtime earlier this month due to a system upgrade on the website and added that turnaround time for online queries is within 10 days.
Other occasions that Scoot stayed true to its cheeky personality was after fellow airline, Cathay Pacific’s spelling gaffe. In a Facebook post, “Need an ‘F’?” read the image captioned, “We’ll keep our Fs, thank you.” It also added “P.S. It’s flyscoot.com, not lyscoot.com!” for good measure. Interestingly, those who type in lyscoot.com will be redirected to the same Facebook post.
The Facebook post had 98 reactions, 16 comments and 5 shares at the time of writing. However, netizens’ reactions were divided. While some commented that Scoot’s digital marketing/PR teams need a pay raise, others told Scoot not to crack jokes at the expense of others, and instead “get [its] house in order first”.