SCMP to push its multi-platform offering

The South China Morning Post is opening up its print, digital and event platforms to advertisers in a move it described as a new era in brand partnerships.SCMP Marketing Services, a division that brings together marketing, advertising, creative services, custom publishing and digital, was unveiled by the publishing group in Hong Kong last night (16 November).The unit has already worked with brands including Miele for its "Cool Redefined" event, Swire Properties for its Star Street Wine Walk and a major custom publishing project for Sino Land.Elsie Cheung, director of advertising and marketing services for SCMP Group, said the media landscape is rapidly changing and the new offering is designed to help advertisers navigate this new marketing landscape."We have transformed the thinking and the mindset of the entire advertising department," Cheung said. "It's a dynamic time to be in newspapers and marketing, we have to be able to think on our feet. We know we have a great product to do this and take advantages of the changes that we see."Sylvia Lee, assistant director SCMP Marketing Services, said its "hybrid marketing" formula is a new concept for newspaper publishers across Hong Kong."No other media in Hong Kong has delivered the breadth and depth of integrated services as we are about to offer," she said."The key to this vision is our ability to widen the scope of services to include custom publishing, event management, video production, creative services and other integrated solutions."