The South China Morning Post will start its World Cup Fever Giveaway tomorrow.
The contest appeals to both current and prospective readers since it requires registration for an SCMP.com account, which is free and does not require subscription to the paid newspaper.
Prizes offered by the newspaper to sweeten the deal come from its three partners, including NOW TV and Lan Kwai Fong, which vary from week to week.
From tomorrow to 6 June, the prize on offer is a package deal of 64 World Cup and 380 Barclays Premier League matches from Now TV, with 25 prizes available.
Meanwhile, from 16 to 24 June, HK$1,000 dining coupons for 20 restaurants and bars in Lan Kwai Fong serve as prizes for 21 winners.
In terms of advertising to promote the contest, SCMP launched a print ad campaign last Friday.