Daytime and night time activities, weekend pursuits, surfer’s hot spots, hiking detours, shopping, food and wine appreciation, music, theatre, culture events: these are some of the features that will appear in South China Morning Posts’ latest 48 Hours supplement.
Targeting professionals and party-goers, this new complimentary book will be bound into the newspaper every week and is available on the newsstand for $18.
Alongside the launch is a marketing campaign featuring cheeky headlines like Talent Appraisals – for the celebrity section; and Board Meetings for surfers. The campaign serves to channel workplace skills to weekend fun; it will appear in bus shelters, trams, in print as well as on digital and social outlets.
“48 Hours is Hong Kong’s authoritative guide to what’s new and happening in town; where to be, what to wear and where to buy it,” said Kevin Kwong, the magazine’s editor.
“SCMP readers want to be well-informed and make the most of their hard-earned spare time. This is an exciting new source of information, with up-to-date insights, fascinating and authoritative perspectives, as well as quick and useful tips and listings.”