SCMP app aims to boost social presence

The South China Morning Post yesterday unveiled SCMP News Pulse, a mobile app that allows subscribers to access to news and share across social media platforms quicker and easier.Available to both iPhone and Android, the app features the most popular, most commented and most shared article based on readership of the SCMP.com site. Sharing function are also easier linked to Facebook and Twitter.Non-SCMP.com subscribers can access eight articles per month for free before being pushed to either register or subscribe.Apart from delivering the hottest trending news, the app also provides videos and photo galleries, as well as a new feature called iScoop, which allows users to submit their own stories, photographs and videos."SCMP News Pulse app enables readers at a glance access to the news they want, as well as keeping them up to speed with trending news in Hong Kong and China," said Wang Feng, online editor of SCMP."It's also the latest offering in our continued commitment to enhancing the digital news experience for our readers."SCMP is offering the app for free to iTunes and GooglePlay users.