The Coca-Cola Company has rolled out a big rebrand campaign for its signature Schweppes series. In addition to a refresh of its product packaging, the brand has collaborated with Project After 6 – Taikoo Placeâs office portfolio engagement programme – to host a âListen to the flavours of lifeâ music concert.
In addition to a performance by Schweppesâ new brand ambassador Jun Kung(æçą©èŻ), several talented office workers, who participate in Project After 6 will also perform on stage.
The music concertÂ is set to be themed around the âsweetness, sourness, bitterness, and spicinessâ of life. Schweppes has partnered with local restaurant Mr & Mrs Fox for the event to introduce a series of speciality cocktails and mocktails that echo the theme of the concert; Garden Cooler (sweet), Earl Gray Tonic (bitter), Foxy Cup (sour), and Pimento Mule (Spicy). The special menu will be available at Mr & Mrs Fox exclusively until 31 July.
Clory Wong, marketing director of Coca-Cola, told Marketing: âWe continue to create new occasions for our beverage consumption. The Schweppes series is targeted to be consumed during leisure time and socialising events. The recently launched Schweppes mini cans with 200ml is the perfect volume for mixology recipes.â
Under the partnership, this music concert kicks off Project After 6’s events for the year. A series of eight concerts will be held during lunchtime â from today to 15 July â featuring 40 selected office workers showcasing their musical talent.