Schweppes hits the rebrand button with a Taikoo Place music concert

The Coca-Cola Company has rolled out a big rebrand campaign for its signature Schweppes series. In addition to a refresh of its product packaging, the brand has collaborated with Project After 6 – Taikoo Place’s office portfolio engagement programme – to host a “Listen to the flavours of life” music concert.

In addition to a performance by Schweppes’ new brand ambassador Jun Kung(恭碩良), several talented office workers, who participate in Project After 6 will also perform on stage.

The music concert is set to be themed around the “sweetness, sourness, bitterness, and spiciness” of life. Schweppes has partnered with local restaurant Mr & Mrs Fox for the event to introduce a series of speciality cocktails and mocktails that echo the theme of the concert; Garden Cooler (sweet), Earl Gray Tonic (bitter), Foxy Cup (sour), and Pimento Mule (Spicy). The special menu will be available at Mr & Mrs Fox exclusively until 31 July.

Clory Wong, marketing director of Coca-Cola, told Marketing: “We continue to create new occasions for our beverage consumption. The Schweppes series is targeted to be consumed during leisure time and socialising events. The recently launched Schweppes mini cans with 200ml is the perfect volume for mixology recipes.”

Under the partnership, this music concert kicks off Project After 6’s events for the year. A series of eight concerts will be held during lunchtime – from today to 15 July – featuring 40 selected office workers showcasing their musical talent.

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